Most businesses have no idea why an AI assistant recommends their competitor instead of them.

So we built a way to find out.

The AI Ranking Factors index now tracks 150+ measurable signals across five categories:

— Profile completeness (what AI can actually read about you)
— Review quality and recency
— Web corroboration (how many sources confirm you're real and credible)
— Page readability for machines, not just humans
— Credentials and trust signals

Every factor came from real audits — patterns we observed across hundreds of local business profiles that AI assistants were and weren't recommending.

Not theory. Not guesswork. Measured signal by measured signal.

The insight that drove this: AI assistants don't browse. They synthesize. That means what you publish, where it appears, and how consistently it's confirmed across the web determines whether you exist to them at all.

Ranking in AI recommendations isn't magic. It's a scoring problem — and scoring problems are solvable.

The businesses that understand this first will have a real advantage.