JT
J. Brent Tuttle
Founder · now
Your clients are asking about AI search. Here's the move that doesn't touch their Google rankings.
The llms.txt file is a lightweight, public-facing document you place at the root of a site. AI crawlers find it, read it, and use it to verify the business is real.
What goes in it matters. Business license URLs pointing to the issuing authority. Press mentions. Awards with links to the original source. Chamber listings. Anything that lets an AI cross-reference the entity against something it can independently confirm.
That corroboration is what we call AI honey — signals that make a model confident enough to recommend a business by name when someone nearby asks.
This is one of the highest-weighted AI Ranking Factors we track: entity verifiability. And the llms.txt file is the cleanest place to concentrate it.
For agencies scaling AEO services, we built a free llms.txt maker that generates the file in the right structure and — this part matters — reports back when AI crawlers actually visit it. Proof of activity you can show clients.
Try it free at llmsmaker.com.