Okay you're going to need to flesh out or put in some information about me and my history and I'm going to throw it out here I'm going to try and tell you the parts that we probably should include and maybe minimize some of the others but basically you know I started in business working with my dad in the insurance business and I moved to Houston and started my own company and was written up within 2 years as being the fastest growing insurance agency and all of Houston Texas and I was only 21 or 2 at the time 23 I guess and so I had this knack for figuring out processes business processes okay fast forward a few year I went to work I sold my agency and I went to work for a friend of mine in Dallas near Dallas it owned an insurance company and they wanted me to be the vice president of Business Development and what ended up happening is I developed a system that was so effective that the State Board of insurance came in and warned my friend and his father-in-law that if they didn't get more Capital the State Board of insurance was going to shut them down well they told me to keep going and their deal fell through with the last minutes so State Board of insurance literally shut the business down because I was too effective at recruiting agencies to sell this insurance companies policies well after that I got very interested in computers and went to work for a local bank and about that time I heard about an agency that was being started under the FDIC Federal Deposit Insurance Corporation that would literally liquidate the assets of about 900 Banks and so I went there and within 2 years I had jumped from a single One Bank location to where I was given a new title and had responsibility for the systems over five banks in Houston and then I was moved to Dallas where I had responsibility for 150 Banks a joint responsibility with other peers and then I was moved out to Dallas where I had another $150 Banks and then through that process I decided to move to near the Washington DC area and worked for contractors and also you know contractors as a consultant as a as a consultant and my employers literally paid several hundred thousand dollars for my education as a business processing engineering consultant and also a computer-aided system engineer home which basically would allow us to draw up the things that the business tells us that it does and translate that into data and process models and then literally generate all the screens and functions within the within the tool We can meet within the tool we could create a new system for a large division that would take a couple months that used to take an army of developers two or three years and so I got to where I was literally expert level at discussing with the users what they needed and then identifying the right way to architect the system and the business process is so that they could minimize cost and increase in efficiency usually they would drop about 60% of the Staffing costs and about 50% of the system cost and the cost of system development this way was about half of what traditional waterfall development processes work okay from there I went a friend asked me to come help him at a startup called ecampus.com that was at the beginning of the com praise and these investors Dave Thomas of Wendy's so and so of Long John Silver's several Sports celebrities the ex governor of Kentucky put together and raised a little over 100 million dollars to build the world's largest College bookstore and I was the chief technology officer at the time and we were building data centers because they didn't exist back then for.com businesses we were literally writing the code to create a website and today you can get a website for free we were having to architect all of the payment processing and the communications with the warehouse and whatever and all of this was literally built from scratch including our customer service systems and everything else. so when the CEO came to me and says look we need you to help do the marketing you're more familiar with all of the things that we can possibly do technically you know so I set up the outbound email Outreach to the different colleges we developed you know I literally put a hand a dozen college students in a room and had them literally start barely reaching out to other college students we built a system that allowed college students to post their photos to communicate with each other hand And we built out the system so that students could sell back their books and we were approached by Amazon I can't verify this because I wasn't on the other side of the phone call but Amazon took our 2.6 million book catalog and we were the first bookstore in there what's currently there Amazon product pages you know I'll have to get the exact title of what what it's called today but we were like the first Amazon store and we also seeded eBay's half.com and these were all innovations that don't want to ever done before and so we had to literally build out the infrastructure the interfaces there were no apis back then and this was you know Brute Force but I was lucky enough to know how to communicate with very intelligent developers and system engineers and networking experts to basically get all of these things done for the company and we started growing growing hockey stick growth but as we started getting more attraction the CEO recognized that he would have to pull in someone that had a better resume than I did and so they pulled in a guy from Harvard and he immediately started posting ads in Rolling Stone and buying video spots in front of Cinema you know popular movies Etc and while this got us mentioned it didn't really Drive pure Revenue and so the company went bankrupt. well on the other side of bankruptcy it was very critical that the new owners had someone that understood the marketing and marketing literally without the resources of 100 million dollar Company the company that bought he campus only spent a couple million dollars and so they came to me I pulled out the original marketing plan that I had and we started and I started implementing it and within a few months we were doing hockey stick growth again and in the first 21 months we went from $4 million dollars in Revenue to over 21 million in Revenue so let's talk about those early days of marketing this was back when there was no Google Yahoo was the leader and there was lycos and there was Alta Vista and we figured out or you know and I figured out along with my team how to get into the search rankings and we were so good at it that a lot of our keywords like discount textbooks we were in all 10 spots at times we would use doorway Pages we would use backlinks we would you know build new websites we created a couple new bookstores strictly to make sure that we were there but we knew how to get in front of the customer and deal with the technical challenges that were there at the time the key thing to remember here is when Google first came up And started you know getting traction there was no class you could take there was no there were no gurus I mean everybody says their Guru but I mean people who really knew what was going on inside of Google they didn't exist and so the only method we had of figuring out how to rank was to take the top ranked businesses and reverse engineer them and like I said my entire you know 10-15 year career working with large businesses in the Washington DC area Denver Dallas Etc was basically reverse engineering a business or a process and then figuring out how to make that work more efficiently so in fact when I left video Professor I'm sorry when I left the campus and went to video professor they were Denver's number one the largest direct marketing company and they had had four directors of e-commerce or directors of internet marketing before I got there one every 6 months and I literally had to beg them to let me work for them but when I saw how poorly organized the marketing department was compared in and the technology how distant it was from the marketing I knew if they would give me free reign there that I could literally blow their sales up so back to search engine optimization the we we instantly started improving their sales from SEO that that was a gift but I had a new problem there because video professor used what's called a negative option meaning it's a free trial and everywhere on television and on the internet we would use the word free free well many customers that got billed for two or three months without looking at their bank statement after they got the free CDs didn't realize that it was a free trial and it would Bill them every month so the company had a lot of negative posts negative comments and so video Professor we managed to get in the top three or four spots for most of their products like learn Excel or learn word or learn PowerPoint but there was always one or two websites where someone had complained that was right there below us and it was a royal pain in the ass. so we figured out that we would go out to all of our Affiliates and we had hundreds of Affiliates thousands of affiliates that we're sending traffic to us and many of them had built websites and they were actually doing relatively well in the Google listings and so what I did is bring them in and help them become expert at getting ranked for our keywords our major keywords ahead of the negative websites I think Ripoff Report was one of them but this is essentially why I feel or why why I feel qualified literally to give to the industry the key factors That we got from our research and I spent a ton of money and time on this but we literally pulled in over 30,000 local businesses that AI recommended as the best in their local area and And we're continuing our research and right now we have over 100 different business types that are going to lose Google traffic and recommendations and Word of Mouth recommendations to AI and so it's an ongoing process to continually evaluate these businesses and pull in the factors that are common to all of them or common to or factors that showed up when a business was evaluated not all businesses have these 150 criteria that need to be looked at obviously if your a plumber it's a good idea to have your business license linked back to the state where it exists it's a good idea to have your insurance perhaps your insurance company listed maybe not the amounts or whatever the type of insurance but at least say you know that you have insurance that maybe your employees are bonded because this is this is important to AI but if you're a restaurant it's not going to care AI is not going to be looking at you know whether you're a contractor's license is valid so you know the factors are there because we went across so many different Industries but the point is these are the factors that we found that in many cases if you align them carefully with list then you automatically are getting closer to getting into the AI recommendations list shortly okay so Okay so I'll get into what my engineers and I did to to get the data and will also go into what what the average business scored and we'll go into the definitions about you know the different criteria and we'll also go into what we believe should be done to fix that particular criteria so we also have the waiting that AI itself has come back and said look of all these criteria I would wait this one highest and this one the next highest in this one the next Heist and we do this across all of the AIS that are you know the cover about 85% of all the the requests for local business services and products okay all right so that's that's that chapter maybe I need to say Okay the reason yeah let me put this in there as the fact that after video professor I basically started my own companies worked with partners and have launched over a dozen different companies most of which I sold about 10 or 12 years ago and since that time I have spent my time traveling from the tip of Alaska almost to the tip of South America and I visited over 200 different cities I was looking for something specific which was I wanted to live somewhere where the water was absolutely pure you could drink it out of the ground where there was no glyphosphate or pesticides or fungicides being used on the vegetables and fruit that I ate where the the cows and other animals were raised on grass that was as tall as her stomach and there was no commercial feedlots to get into the mix and introduce antibiotics or you know other additives into the meat and so I want it I realized that making money was great but living was better and I wanted to live as long as I could and enjoy every day and where I lived the days drug out and there were no there's no stress there's nobody trying to steal your nobody trying to run in you know slamming on their brakes hoping you run into the back of them so they can sue you there's nobody that you know is is literally trying to break into your house or rape your your daughter so this is just a a better place to be but in paragraph new line new line the reason why I left South America and came back and started working in the United States started worrying about the United States is because over the span of my career I had helped probably a thousand different small businesses either through one of our marketing companies or personally or one of the you know or personally and I just knew that most of them were going to get caught off guard and when I looked there was nothing out there to help a small business deal with the decline of traffic from Google and Word of Mouth and get them positioned for the future in the future is If you're not positioned in the AR recommendations you have a pretty strong chance of not surviving over the next four or five years. But what I forgot was how hard-headed and difficult to convince other marketing experts are about A New Concept it's been a tough road because I believe that we've built probably the best tool it's ever been built to help these local businesses get into AI all the other tools that I've seen were basically here's where you are and here's where you're not but there was no work bench built in did a loud businesses to excuse me that allowed the SEO to dive in and start work it seems that all of the the discussions these days are not you know well is this a good source of a backlink or is this and that is what a mature process that's the conversations of a mature process but today AI is just like it was like Google was when it first showed up and like Yahoo was when it first started becoming a traffic Source in lycos and I could name four or five others so here's the issue that the industry is going to have to get over you're going to have to pick a A strategy and a source of Truth to line up with this is not a long game this is not something that can be discussed over a year to come up with a ideal strategy. this is a a race and like so many mentors have told me it's it's ultimately better to vigorously work on a path that you think will get you to success that's 80% correct then it is to sit around and draw until you figure out what the other 20% is so I hope this guide gives you some insight into why I believe it is absolutely the best thing that the industry can do to get started the the world is waiting The world is waiting on the marketing agencies and the seos to stop doing research about you know why a brand made it over here and why this business got recommended over here and this one didn't and what about citations and what about these mentions and you know what are the on-site factors the onsite factors do backlinks matter what about you know what does SEO even factor in anymore and so all those questions are getting in the way of us as a group making progress for the individual client and I'm publishing this guy which is proprietary information that we spent 10 months getting because I would rather see these small businesses helped Dan to hoard a few hundred and not help the rest so anyway if you got good clients I highly recommend that you take these factors and review their sites and see and also review their competition that's ahead of them and see what what the checklist is that you need to work on to get your client more aligned with its competitors that are ahead of it okay I'm just going to use this document because I got started on it for something else but basically I want to add in you know that I'm a father I have three wonderful children and a handful of grandchildren and like I say I live normally in the coffee triangle of Columbia where they have arguably the best coffee in the world and in the past I would sit in a coffee shop in New York or San Francisco or Seattle and think to myself man this coffee is great I just wonder what it's like to actually drink it sitting at a coffee Farm and that was part of what drove me to come down here I also need to add in a section about you know I owned my own marketing agency called ad Leverage and I was also the co-founder of a company called convertis with some other industry leaders and we took that business from zero to like 18 million run rate in just one year and is the primary internet marketing executive at Colorado's largest direct marketing company at the time I took their sales from 11 million to 66 million in just 13 months and I think I've already described what happened at eCampus and then I also owned a company called National gift and we helped thousands of small businesses with marketing and products for their websites and basically I after my trip to Nome Alaska I semi retired and no actually I I opened a an Outsourcing company down in Peru and we had 150 employees from Peru Ecuador Nicaragua Mexico Columbia and Venezuela and I spent you know many many or several years you know going from office to office getting to know the employees Etc and literally having one of the best times of my life and you know that's when I knew that I probably would live down here for the rest of my life because you know I found places that were water was so pristine you could drink it right out of the mountain there was some you know all of the beef is grass-fed and they stand in these fields where the grass is literally touching their their shoulders and you know the fruits and vegetables are so pure there's no toxins or glyphosphate and so it's it's just such a healthy wonderful place to live the Roman Catholic ethnic ethic is everywhere and you know the families are they care for each other and most of you know if there's any crime down here there's a little bit of you know juvenile delinquency but in general people are just concerned about working and raising their kids properly and so it's a wonderful place to live you know I recently invested in a company called Colombian visas.com and also I have invested in a company that buys and sells and helps people buy Caribbean facing Real estate and I hope property in the middle of the country and then again on the coast so the reason I returned to the United States was to help the small businesses that I had worked with deal with the fact that an intermediary has stepped between their normal source of new prospects and their business and if they don't have the the tools to immediately identify what they need to change in order to get in that stream of new prospects then many of them over the next few years could literally lose their businesses and that was my my purpose so that's my current project and that's what I'm excited to be doing and I plan to be doing for the next year or two helping as many people as I can and then we need to say the research that we did while we're trying to figure out what these businesses needed to do lend me to reverse engineer about $35,000 top ranked local businesses and we found approximately 150 different factors that we could measure that these businesses included or had that one or more of the five or six primary AIDS required and it was this index that we built another tools specifically for SEO AEO Geo marketing agencies that were at the at the moment still struggling with what factors to fix for their clients and so we created visible and it's not a tool that Nordstrom or Victoria's Secret or Best Buy would use because it's focused on the local businesses you know restaurants Florist plumbers Bakery auto mechanics dentist Etc and these local businesses can see very clearly who their competitors are near them and our tool actually will reverse engineer their competitors factors and so they can compare Head to Head and see what it is they need to adjust to be in the top four five six businesses in their competitive market and so this this is how they get ranked is by clearing these factors in aligning to what AI needs so anyway that's that's how this all started and I'm real proud of you know those AI business score and which we may bring Rebrand to AI best friend because it's more of a what we doing is more ranking than scoring and then you know also we have visible which is spelled v i i z a b l e okay so that's that's the current projects we're working on we're really excited to be going back and forth I get a chance to see my family part of the time and one of my sons is was involved in the founding of these companies as well